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Senior Sales Manager, Direct Marketing
About the role
Direct Marketing team at Aditya Birla Capital drives insurance business growth through targeted campaigns and orphan customer outreach. The Senior Sales Manager leads a 5-7 person sales force, overseeing lead allocation, performance monitoring, and recruitment while ensuring premium and NOP targets are met. Based in West Bengal with an on-site work model, the role includes hands‑on training, client relationship management, and driving adoption of service‑to‑sales approaches.
What you’ll do
- Drive insurance business across assigned team and orphan database
- Maintain relationships with orphan customers and upsell services
- Ensure renewal collection and AUM conservation
- Allocate leads and monitor team performance
- Recruit and train sales staff to meet targets
- Implement loyalty models and drive adoption of service‑to‑sales approach
What you’ll bring
- 3-10 years sales experience
- Proven track record meeting premium and NOP targets
- Experience managing insurance portfolios
- Recruitment and team training expertise
- Ability to allocate leads and monitor performance