WD
Hiring companyWati Dot I O
Verified today
Performance Marketing Specialist
Chennai, Tamil Nadu, India Full-time Hybrid
About the role
Performance Marketing team at Wati drives revenue growth through data‑driven paid campaigns across Google, Meta, LinkedIn and emerging channels. The specialist plans, launches and optimises multi‑market campaigns, builds performance dashboards and collaborates with design and product to align creative and landing experiences. Bengaluru/Chennai hybrid role with remote‑first flexibility, supporting global markets.
What you’ll do
- Own end‑to‑end campaign lifecycle from brief to reporting
- Monitor daily performance and optimise ROAS, CAC, CTR
- Build and maintain performance dashboards and weekly reports
- Collaborate with design/content to iterate ad creatives
- Conduct competitor analysis and ad benchmarking
- Support budget planning and spend reconciliation
- Align campaign messaging with product landing funnels
- Contribute to influencer and creator marketing initiatives
What you’ll bring
- 4-6 years performance marketing experience
- Deep expertise in Google Ads and Meta Ads
- Proficiency with GA4, HubSpot or Supermetrics
- Experience managing campaigns across multiple countries
Nice to have
- SaaS or B2B marketing background
- Familiarity with LinkedIn Ads and TikTok/programmatic
- Creator/influencer campaign tracking
- Looker Studio or similar reporting tools
Skills
Performance MarketingGoogle AdsMeta AdsLinkedIn AdsGA4Dashboard ReportingCreative BriefingGlobal Campaign Management