A
Hiring companyAmazon
Active listing
Performance Marketing Specialist, Seller Marketing
Bengaluru, KA, IND Full-time
About the role
Amazon Seller Services team drives growth for sellers through high‑impact advertising solutions. The Performance Marketing Specialist plans, launches, and optimizes paid media campaigns across Google, Meta, and affiliate networks to generate qualified seller leads, managing budgets, creative assets, and performance reporting. Works closely with internal stakeholders and external agencies, based in Bengaluru with an on‑site work model.
What you’ll do
- Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and affiliate networks
- Manage daily budgets, bidding strategies, and channel allocation to meet CPL targets
- Brief creative teams, conduct A/B tests, and optimize landing pages for conversion
- Coordinate with external media agencies, enforce SLAs, and review performance
- Build weekly/monthly dashboards and present insights to leadership
- Run structured experiments on audience segments, bidding tactics, and creative formats
- Collaborate with SEO, brand, education, and communication teams to align paid efforts
What you’ll bring
- Bachelor's degree
- Knowledge of digital advertising or analytics (e.g., Google Analytics)
- Experience with affiliate marketing, PPC, SEM, and social media advertising
- 5+ years in marketing, brand advertising, media sales, or online advertising
Nice to have
- 2+ years agency‑side experience managing multi‑channel lead generation campaigns
- Familiarity with SEO/GEO and paid‑organic channel integration
- Exposure to emerging ad platforms such as LLM‑based ads
Skills
Digital advertisingCampaign managementBid optimizationPerformance analyticsAffiliate marketingE‑commerce advertisingAgency coordinationExperimentation