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Hiring companyWati Dot I O
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Performance Marketing Specialist (Paid Social)
Chennai, Tamil Nadu, India Full-time Hybrid
About the role
Performance Marketing Specialist (Paid Social) – Wati, a leading WhatsApp-first conversational growth platform, seeks an analytical specialist to drive global Google Paid campaigns. The role involves daily campaign management, landing page A/B testing, audience segmentation, and performance reporting. The specialist will collaborate with the Performance Lead to translate data insights into actionable strategies, ensuring high-quality scores and conversion rates. Candidates should bring 1‑3 years of Paid Social experience, strong copywriting, and proficiency in video ad testing. This hybrid position based in Chennai, Bangalore, and Hong Kong offers a collaborative environment focused on B2B growth and customer engagement.
What you’ll do
- Manage day‑to‑day Google Ads operations
- Optimize landing pages via A/B tests
- Build & refine audience lists for high‑value B2B buyers
- Track and report daily/weekly performance metrics
- Provide actionable insights to the Performance Lead
What you’ll bring
- 1‑3 years Paid Social experience (Meta/LinkedIn preferred)
- Deep understanding of B2B buyer journey
- Strong copywriting for ad captions & headlines
- Experience with video ads & creative testing
Skills
Paid Social (Meta, LinkedIn)Google Ads campaign managementB2B audience segmentationLanding page A/B testingCopywriting & headline creationVideo ad production & testingData analysis & performance reporting