Performance Marketing Specialist - International Markets

About the role

Lokal is a house of focused apps connecting Tier-2/3+ India to knowledge, opportunities, and experts, now expanding internationally. The Performance Marketing Specialist will own end-to-end paid campaign execution across Meta, Google programmatic DSPs, and ad networks to drive user acquisition, activation, and subscription growth on iOS for international markets. You will optimize CAC, CPI, ROAS, retention, and LTV, run A/B tests, and collaborate with content, analytics, product, creative, and engineering teams. Based in Bengaluru, Karnataka, India, this is an on-site, full-time role.

What you’ll do

• Plan, execute, and optimize paid app campaigns across Meta, Google programmatic DSPs, and ad networks relevant to target international geos
• Drive user acquisition, activation, and subscription growth across international markets, with a focus on iOS user bases
• Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV
• Work closely with MMP platforms and backend tracking systems to ensure clean attribution, event mapping, and funnel integrity
• Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to improve conversion and payback periods
• Deep dive into user behavior, retention patterns, and demographic data to translate insights into actionable creative directions and ad narratives for international audiences
• Collaborate with creative teams to build high-converting ad creatives tailored for culturally diverse international audiences
• Partner with backend/engineering teams to validate event tracking, postback configurations, and cohort data accuracy, and identify growth opportunities specific to international user behavior, content

What you’ll bring

• 2–3 years of experience in performance marketing / growth marketing, preferably with international or multi-geo campaigns
• Experience planning, executing, and optimizing paid app campaigns across Meta, Google programmatic DSPs, and ad networks
• Focus on iOS user acquisition, activation, and subscription growth across international markets
• Ability to own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV
• Experience working with MMP platforms and backend tracking systems for clean attribution, event mapping, and funnel integrity
• Experience running A/B tests on creatives, targeting, bidding strategies, and onboarding funnels
• Ability to analyze campaign performance using attribution platforms, analytics dashboards, and internal BI tools
• Experience collaborating with creative teams to build high-converting ad creatives for culturally diverse international audiences

Skills