WA
Hiring companyWeekday AI
Verified 6 days ago
Performance Marketing Specialist
Bengaluru, Karnataka, India Full-time On-site
About the role
Weekday AI Client Marketing Team drives customer acquisition through data‑driven paid media. The Performance Marketing Specialist will plan, execute and optimize campaigns on Google Ads, Meta Ads and LinkedIn, manage advertising budgets and generate actionable performance insights. Bengaluru, on‑site.
What you’ll do
- Develop and execute performance marketing strategies across multiple paid channels
- Optimize campaign performance, bidding, audience targeting and creatives
- Analyze data to produce insights, reduce CAC and improve ROI
- Collaborate with content, design, product and sales teams
- Manage budgets and allocate spend efficiently
- Create performance reports and dashboards for stakeholders
What you’ll bring
3+ years experience in performance marketing
Nice to have
- Bachelor's degree in Marketing or related field
- 3-9 years hands‑on experience managing paid digital campaigns
- Strong understanding of acquisition funnels, ROI/ROAS and CRO
- Experience handling significant advertising budgets
- Proficient in Google Ads, Meta Ads, LinkedIn Ads
- Skilled in Google Analytics, GTM, and marketing analytics tools
Skills
Performance MarketingPaid SearchPaid SocialCampaign OptimizationConversion Rate OptimizationGoogle AnalyticsBudget ManagementData Analysis