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Hiring companyAbbott
Verified today
Associate Director, Customer Marketing
Mumbai,India,India Full-time On-site
About the role
India Nutrition Leadership Team drives growth for Abbott Nutrition India. The Associate Director leads customer and channel marketing strategy, shaping shopper activation and trade investment across Traditional Trade, Modern Trade, E‑commerce and emerging channels. Based in Mumbai, on‑site work model, with 20% travel.
What you’ll do
- Develop and execute multi‑channel customer marketing strategies
- Lead shopper insight generation and activation programs
- Manage trade marketing budgets and ROI measurement
- Partner with sales, finance and supply chain to align commercial plans
- Drive channel growth initiatives and partnership development
What you’ll bring
- 12+ years FMCG or consumer healthcare experience
- 6-8 years in customer or trade marketing
- Proven channel strategy and shopper activation expertise
- Leadership of cross‑functional teams
- Strong analytical and financial acumen
Nice to have
- MBA/PGDM required
- Experience managing national business portfolios
Skills
Channel StrategyTrade MarketingCustomer ActivationShopper InsightsBudget ManagementCross‑Functional Leadership
Education
MBA/PGDM