Marketing Specialist

About the role

H.B. Fuller, a leading adhesives company, seeks a Marketing Specialist I to drive regional marketing communications for HHC segments across India, Middle East, and Africa. The role involves event support, content creation, digital marketing strategy, social media management, paid advertising, email campaigns, and budget oversight, reporting to the IMEA Marketing Leader. Candidates should have 5-8 years of marketing communication experience, an associate’s degree, strong English skills, and proficiency with design tools like Canva and Camtasia.

What you’ll do

• Support HHC customer or industry related events within the IMEA region, working with regional strategic marketing and commercial team members to identify event needs and support execution within budget.
• Create marketing content and promotional materials according to brand guidelines, supporting HHC market segments in IMEA with updated sell sheets, presentations, videos, blogs, graphics and other promotional materials.
• Collaborate with strategic marketing team to develop a comprehensive product launch marcom strategy.
• Develop comprehensive digital marketing plans aligned with overall business and marketing goals.
• Manage and grow social media channels, including content creation, posting, and audience engagement.
• Run paid digital/social media advertising campaigns to drive traffic, engagement, and conversions.
• Create, send, and optimize email campaigns to nurture leads and drive customer retention.
• Manage a content calendar to ensure timely delivery of materials for campaigns and events.
• Allocate and manage digital marketing budgets effectively to maximize ROI.

What you’ll bring

• Excellent English spoken and written skills.
• Associates degree (or equivalent) in communications, digital marketing, marketing communications or equivalent.
• At least 5-8 years’ experience in a marketing communication or analyst type of role in an industrial or agency environment.
• Ability to manage creative processes and deliver consistent, aligned content across multiple communications channels, including advertising, websites, social media, trade shows and events, media relations, partner programs, and other key communications vehicles and activities.
• Demonstration of excellent writing, editing and presentation skills.
• Ability to develop and implement strong internal and external communications strategies, plans and programs.
• Experience with design tools such as Canva, Camtasia, or similar platforms.
• Ability to manage budgets and outside vendors.
• Ability to prioritize and multi-task.
• Ability to project manage and collaborate cross culturally.
• Experience with or ability to learn graphic design and video editing software for basic jobs that are not outsourced.
• Demonstrated skills in competencies: possibility thinking, excellence, performance, decision-making, customer focus, collaboration.

Nice to have

• Knowledge of the adhesives/chemical industry.
• MBA in digital marketing.
• Ability to influence and motivate others without direct reporting authority.
• Experience creating marketing communications materials using design software, such as Adobe Creative Suite or other, similar applications.

Skills

Education

Associate's