Email Specialist

About the role

Marketing Team at Trek drives global brand growth through data‑driven campaigns. The Email Marketing Specialist plans, creates and executes email campaigns for multiple international markets, builds automated lifecycle programs, and optimizes performance with A/B testing and segmentation. Based in Haryana, India, on‑site work model, collaborating with local market teams and other channel specialists.

What you’ll do

• Plan, create and execute email marketing campaigns for multiple international markets
• Develop and manage automated lifecycle campaigns such as welcome and re‑engagement
• Collaborate with local markets to align campaigns with business goals
• Analyze and report on key email metrics to drive improvements
• Conduct A/B testing to optimize subject lines, content and send strategies
• Build and maintain segmented customer lists for personalized messaging
• Serve as in‑house expert on the Iterable platform, optimizing campaign performance
• Stay current on email marketing trends, tools and innovations

What you’ll bring

• Bachelor's degree in Marketing or related field
• 4+ years of email campaign experience
• Experience with Iterable
• Proven success managing email as part of brand strategy
• Strong time and priority management
• Clear communication of performance to stakeholders
• Understanding of digital advertising metrics
• Experience with Google Analytics (GA4)

Skills

Benefits

• Group medical insurance
• Tuition fee reimbursement up to INR 500,000
• Employee assistance program
• Annual paid time off for charity work
• Employee referral bonus

Education

Bachelor's degree in Marketing or related