Senior Marketing Manager, Field Marketing APJ

About the role

AWS India Industry Marketing drives revenue and adoption for India's financial services and conglomerates. The Senior Marketing Manager designs and executes ABM strategies, creates multi‑channel campaigns, events, and executive programs, and measures ROI across banking, insurance, and large group accounts. Based in Bengaluru, on‑site work model, with relocation assistance available.

What you’ll do

• Develop and execute ABM 1:1 and 1:Few strategies for priority FSI and conglomerate accounts
• Collaborate with account managers, solutions architects, and sales units to drive pipeline
• Create data‑driven multi‑channel campaigns and executive engagement programs
• Implement tracking, ROI analysis, and reporting for marketing initiatives
• Coordinate regional and global ABM teams for flagship events
• Scale field and channel marketing through partner GTM models

What you’ll bring

• 10+ years B2B acquisition or channel marketing experience
• Experience building and scaling cross‑functional marketing programs
• Proficiency with data visualization tools such as Tableau
• Advanced Excel skills
• Experience presenting metrics to senior leadership
• FSI domain knowledge of banking, insurance, and capital markets
• Experience with marketing automation platforms like Marketo

Benefits

• Comprehensive health benefits
• 401(k) matching
• Employee stock purchase plan
• Paid time off
• Relocation assistance

Education

MBA