Senior Digital Marketing Manager – Performance Marketing

About the role

Zolve seeks a Senior Digital Marketing Manager to lead performance marketing in a fast‑paced fintech environment. The role focuses on end‑to‑end revenue strategy across Google Ads, Meta, LinkedIn, YouTube, and affiliate channels, driving acquisition, activation, retention, and monetization while meeting ROAS, CAC, LTV, and payback targets. Responsibilities include forecasting channel revenue, optimizing campaigns for profitability, building data‑driven frameworks, running A/B experiments, and collaborating with Product, Analytics, and Design teams to boost conversion rates and reduce leakage. The ideal candidate has 4–7 years of revenue‑driven experience, proven success scaling paid and affiliate channels, hands‑on expertise in Google Ads and Meta Business Manager, and strong analytical and communication skills.

What you’ll do

• Own end‑to‑end revenue performance marketing strategy across Google Ads, Meta, LinkedIn, YouTube, and affiliate channels.
• Drive acquisition, activation, retention, and monetization aligned to ROAS, CAC, LTV, and payback targets.
• Forecast and track channel‑level revenue contribution and efficiency.
• Plan, execute, and continuously optimize campaigns with a focus on profitability and revenue scale.
• Build structured, data‑driven campaign frameworks and run rigorous A/B experiments.
• Partner with Product, Analytics, and Design teams to improve conversion rates and reduce revenue leakage.

What you’ll bring

• Bachelor's or Master's in Marketing, Business Administration, or related field.
• 4–7 years of revenue‑driven performance marketing experience.
• Proven success scaling paid and affiliate channels with revenue accountability.
• Hands‑on expertise in Google Ads, Meta Business Manager, and affiliate platforms.
• Strong analytical mindset with experience in Google Analytics, Mixpanel, AppsFlyer.

Nice to have

• Experience driving performance marketing for the US market.
• Exposure to programmatic platforms such as DV360 or The Trade Desk.

Skills

Education

Bachelor's