Senior Digital Marketing Specialist

About the role

Economist Enterprise Events digital marketing operations team builds and optimises digital campaigns to drive event attendance and sponsorship. The Senior Digital Marketing Specialist leads PPC, social and tracking initiatives, creates dashboards, trains event marketers and serves as the primary contact for acquisition analytics. Gurugram office, hybrid model with 3+ days onsite, relocation assistance available.

What you’ll do

• Develop, monitor and optimise paid media campaigns across search and social platforms
• Collaborate with digital media agency to align campaigns with KPIs
• Build robust reporting for paid and organic social initiatives
• Implement and maintain tracking ecosystem (GA, GTM, Salesforce, Cvent) and dashboards
• Daily performance monitoring and KPI reporting (CPA, CPL, ROAS)
• Train event marketers on new features and processes
• Serve as point of contact for digital acquisition queries
• Document processes and ensure consistency across events

What you’ll bring

• 5+ years digital marketing experience
• Proficient in Google Ads, Facebook/Instagram, LinkedIn, Twitter advertising
• Advanced Google Analytics and Tag Manager expertise
• SEO and Google Search Console knowledge
• Experience with lead management and data integration
• Strong multitasking and deadline management
• Creative problem‑solver with entrepreneurial mindset
• Excellent communication for multinational teams

Skills

Benefits

• Competitive pension/401(k) plan
• Private health insurance and Employee Assistance Program
• Work From Anywhere program up to 25 days/year
• Generous annual, parental and volunteer leave
• Free access to Economist content and apps