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Hiring companyNovartis

Verified today

Senior Digital Marketing Analyst, Marketing Platform Operations

Hyderabad,India Full-time Hybrid

About the role

Web team at Novartis drives the Next Generation Customer Engagement transformation by delivering end‑to‑end web analytics and marketing performance insights across global markets. The Senior Digital Marketing Analyst analyzes multi‑source data, leads A/B test analysis, and creates executive readouts while governing UTM tagging and SEO best practices. Hyderabad, hybrid work model, collaboration with UX, Content, Paid Media, Data and Development teams.

What you’ll do

  • Analyze multi‑source data to deliver insights and recommendations
  • Partner on measurement plans, KPIs, and tagging standards
  • Lead A/B test analysis and produce executive readouts
  • Own UTM tagging governance across all channels
  • Act as SEO/GEO point of contact for global markets

What you’ll bring

  • 5–7+ years digital/web analytics
  • GA4, GTM, event taxonomy
  • SQL/BigQuery
  • Dashboarding (Looker Studio/Tableau/Power BI)
  • CMS analytics (Drupal)
  • SEO and paid media analytics
  • Stakeholder management

Skills

data analyticsweb analyticsGA4SQLdashboardingSEOpaid mediastakeholder management

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