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Senior Associate, Adobe Marketo, Advisory

Bengaluru, Karnataka, India

About the role

Advisory team at PwC Business Application Consulting helps clients optimise operational efficiency through marketing automation. The Senior Associate designs, implements and optimises Adobe Marketo Engage programs, integrates Marketo with CRM systems, and analyses campaign performance to drive ROI. Bengaluru, on-site role with hybrid collaboration across marketing, sales and IT stakeholders.

What you’ll do

  • Design and optimise end‑to‑end Marketo automation programs
  • Partner with stakeholders to translate business goals into Marketo solutions
  • Manage lead lifecycle processes and database governance
  • Ensure seamless Marketo‑CRM integration and data accuracy
  • Monitor campaign performance, conduct A/B testing and report ROI
  • Provide strategic guidance and act as trusted advisor to clients

What you’ll bring

  • 4-8 years marketing automation experience
  • 3-5 years hands‑on Adobe Marketo Engage
  • HTML/CSS development
  • API/integration experience
  • CRM integration and data management
  • Campaign performance analysis

Skills

MarketoCampaignHTMLCSSMarketing AutomationCRM IntegrationData GovernanceA/B Testing

Education

  • BE/BTech
  • MBA