Senior Associate, Adobe Marketo Specialist

About the role

Advisory team at PwC helps clients optimise operational efficiency through business application consulting. The Senior Associate, Adobe Marketo Specialist designs and implements end‑to‑end marketing automation programs, integrates Marketo with CRM platforms, and provides data‑driven insights on campaign performance. Bengaluru, on‑site, hybrid work model with occasional remote days, relocation assistance available.

What you’ll do

• Design, implement, and optimise Marketo campaigns and nurture journeys
• Partner with stakeholders to translate business goals into scalable Marketo solutions
• Manage lead lifecycle processes including scoring, segmentation, and routing
• Ensure data accuracy and seamless integration between Marketo and CRM systems
• Monitor performance, conduct A/B testing, and deliver ROI insights
• Maintain platform health, troubleshoot issues, and enforce governance best practices
• Act as trusted advisor, providing strategic guidance on marketing automation maturity

What you’ll bring

• 4-8 years marketing automation experience
• 3-5 years hands‑on Adobe Marketo Engage
• Strong CRM integration and data management knowledge
• HTML/CSS and API integration proficiency
• Analytical skills for campaign ROI tracking
• Excellent stakeholder communication and consulting ability
• Adobe Marketo Engage certification (preferred)

Education

• MBA
• BE
• B.Tech
• MCA