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Hiring companyThermo Fisher Scientific
Verified today
Paid Media Specialist
Bangalore,India,India Full-time On-site
About the role
Digital Marketing team at Thermo Fisher Scientific drives global paid media initiatives. The Paid Media Specialist plans, launches, and optimizes programmatic, search, and social campaigns, analyzes performance, and presents insights. Bangalore office, on-site work model, with occasional off‑hours meetings for US collaboration.
What you’ll do
- Plan and execute multi‑channel paid media campaigns
- Allocate and optimize budgets to maximize ROI
- Monitor KPIs (CTR, conversions, CPA) and implement data‑driven optimizations
- Develop A/B testing strategies for audiences, creatives, and bidding
- Maintain marketing databases and coordinate campaign workflows
- Prepare and present performance reports and dashboards
- Collaborate with global Paid Media team and stakeholders
- Leverage AI‑driven practices to enhance campaign efficiency
What you’ll bring
- 7+ years B2B digital marketing or eCommerce experience
- Bachelor’s or Associates Degree in Science, Biotech, Computer Engineering, or IT
- Expertise with Google Ads, Bing Ads, and programmatic DSPs
- Advanced knowledge of campaign management tools (Google platforms, LinkedIn, Meta)
- Strong analytical and attribution skills
- Experience with Adobe Analytics or Google Analytics
- Proficiency in MS Office Suite
Skills
Paid SearchProgrammatic AdvertisingSocial Media AdvertisingBudget OptimizationData AnalysisA/B TestingCampaign ReportingAI‑Driven Optimization
Education
Bachelor’s or Associates Degree