RC
Hiring companyRegent College London
Verified today
Paid Media Specialist
Powai Mumbai,Maharashtra,India Full-time On-site
About the role
Regent Group Marketing team drives brand growth across Dubai and India through data‑driven paid media. The Paid Media Specialist plans, launches and optimises campaigns on Google, Meta, LinkedIn and other channels, collaborates with designers and developers on creative and landing pages, and reports performance to senior stakeholders. Powai Mumbai, on‑site role, hybrid schedule possible with occasional remote days.
What you’ll do
- Plan, build and manage paid media campaigns across platforms
- Conduct keyword, audience and market research
- Monitor and optimise campaign performance daily
- Manage budgets and prevent overspend
- Collaborate on creative briefs and landing‑page improvements
- Ensure accurate conversion tracking and CRM integration
- Produce regular performance reports and insights
- Identify and act on underperforming campaigns
What you’ll bring
- 2–4 years paid media experience
- Hands‑on Google Ads, Meta, LinkedIn
- Budget management for multiple brands
- GA4 and Google Tag Manager tracking
- Landing‑page and CRO expertise
- Strong analytical and reporting skills
- Experience with Microsoft Ads and YouTube a plus
- Ability to work cross‑functionally with sales and admissions
Skills
Paid MediaGoogle AdsMeta AdsLinkedIn AdsBudget ManagementCampaign OptimisationData AnalysisConversion Tracking