Paid Media Specialist

About the role

Digital Marketing team at Thermo Fisher Scientific drives global paid media initiatives. The Paid Media Specialist plans, launches, and optimizes programmatic, search, and social campaigns, analyzes performance, and collaborates with cross‑functional teams worldwide. Based in Bangalore, India, on‑site role with occasional off‑hours meetings for US collaboration.

What you’ll do

• Plan and execute paid media campaigns across programmatic, search, and social
• Allocate and optimize budgets to maximize ROI
• Monitor KPIs (CTR, conversions, CPA) and implement data‑driven optimizations
• Develop and run A/B tests on audiences, creatives, bidding, and landing pages
• Identify expansion opportunities and recommend media strategy shifts
• Maintain marketing databases and coordinate campaign workflows
• Prepare and present performance reports and actionable insights
• Collaborate with global teams and share best practices

What you’ll bring

• Bachelor’s or Associates Degree in Science, Biotech, Computer Engineering, or IT
• 10+ years B2B digital marketing or eCommerce experience

Nice to have

• Proven multi‑channel paid media strategy development
• Expertise with Google Ads, Bing Ads, and DSPs (Adobe DSP a plus)
• Advanced knowledge of campaign management tools (LinkedIn, Meta, Sprinklr)
• Strong analytical and attribution skills
• Experience with Adobe Analytics or Google Analytics
• Familiarity with Workfront or similar project management tools
• Proficiency in MS Office Suite

Skills