Manager – Performance & Growth Marketing (D2C)

About the role

Noise is seeking a Performance & Growth Marketing leader to own and scale the growth engine of its D2C business (gonoise.com) in Gurugram, India. The role sets strategy, owns the P&L levers of paid media, builds the full-funnel growth roadmap, and leads a small team to hit aggressive acquisition and revenue targets. Day-to-day work spans managing multi-crore ad budgets across Meta and Google, driving CRO, building measurement and attribution layers, and reporting performance readouts to senior leadership.

What you’ll do

• Own the D2C growth P&L, driving revenue, new-customer acquisition, ROAS, CAC, and blended efficiency across Meta, Google, and emerging channels with full accountability for spend and outcomes.
• Set the growth strategy by building and owning the quarterly growth roadmap across acquisition, conversion, and retention, balancing scale with efficiency and defining budget investment.
• Lead and mentor a small team of performance marketers and channel specialists; set goals, review performance, and raise the analytical bar across the function.
• Architect creative and testing strategy by partnering with design and content teams to ideate, test, and scale breakthrough creative concepts across multiple product lines using a rigorous experimenta
• Drive full-funnel CRO by owning landing page and on-site conversion optimization using heat maps, session recordings, cohort data, and structured A/B testing to systematically lift conversion rate.
• Build the measurement layer by defining KPIs, building dashboards, and owning attribution, incrementality, and MMM thinking so decisions are grounded in data.
• Report to leadership with crisp weekly and monthly performance readouts to senior leadership, including clear insights, trade-offs, and recommendations on where to double down.
• Manage budgets at scale by allocating and optimizing monthly ad budgets in the multi-crore range, forecasting spend against revenue targets and reallocating dynamically to maximize return.

What you’ll bring

• 6-8 years of performance and growth marketing experience, ideally in D2C, e-commerce, or consumer brands.
• Hands-on experience managing Meta Ads and Google Ads at scale, with a minimum monthly budget ownership of 3Cr+.
• Deeply analytical with fluency in unit economics (CAC, LTV, ROAS, contribution margin) and comfort turning large data sets into clear decisions.
• Strong Excel/Sheets skills; SQL or dashboarding tools (Looker, GA4, Power BI) a plus.
• Proven track record of scaling paid channels profitably and building repeatable growth playbooks.
• Experience leading or mentoring a team, with maturity to own outcomes end-to-end and drive cross-functional alignment.
• Strong consumer mindset with understanding of user personas, experience, and personalized marketing.
• Structured problem-solver who thrives in a fast-paced environment and produces results with minimal hand-holding.

Skills