Associate Director, Media Strategy & Planning

About the role

Media Strategy & Planning team drives global digital media initiatives to acquire and engage customers. The Associate Director leads the design, execution, and optimization of paid media campaigns across Google Ads, social platforms, and programmatic channels, turning data insights into strategic recommendations and measurable ROI. Remote work from India, collaborating with cross‑functional and client teams to mentor staff and deliver high‑impact results.

What you’ll do

• Develop and execute comprehensive paid media strategies aligned with acquisition goals
• Lead and optimize large‑scale campaigns across Google, social, and programmatic channels
• Analyze performance data, generate business reviews, and present insights to stakeholders
• Mentor and develop team members to uphold execution standards
• Collaborate with clients and cross‑functional teams to create integrated marketing solutions
• Oversee budgets, resource allocation, and profitability targets

What you’ll bring

• 8+ years digital marketing experience
• Proven leadership of paid media teams
• Expertise in Google Ads and social advertising platforms
• Experience managing large‑scale programmatic campaigns
• Strong analytical and data‑driven decision making
• Excellent presentation and client communication skills
• Bachelor’s degree preferred
• Advanced knowledge of DMPs, SSPs, ad servers a plus

Skills

Benefits

• Remote work flexibility
• Opportunity to work with global teams and major brands
• Career development through leadership and strategic ownership
• Exposure to innovative advertising technologies
• Collaborative, creative work environment