Associate Director, Media Planning

About the role

WPP Media, the AI‑driven media operating unit of WPP, builds data‑rich, performance‑focused media strategies for leading brands. The Associate Director leads the planning, execution, and optimization of digital media campaigns—including app install and engagement, SEM, and programmatic DSP—to drive user acquisition and revenue growth. Based in Gurgaon, India, this role works on‑site within the media planning team, collaborating with analysts, creatives, and junior planners to deliver measurable results.

What you’ll do

• Develop and execute strategic media plans for user acquisition and engagement
• Manage end‑to‑end campaign lifecycle from launch to optimization
• Analyze performance metrics and provide actionable insights to stakeholders
• Create and maintain media plan documentation, forecasts, and reporting templates
• Lead and mentor junior planners, overseeing performance development cycles

What you’ll bring

• 7+ years digital media and performance planning experience
• Hands‑on experience with Google Ads, SEM, YouTube, and app‑based campaigns
• Proficiency with DSP platforms and B2C publisher ecosystems in India
• Team leadership and junior coaching experience
• Strong analytical skills using 1P data, DMPs, and measurement tools
• Experience with media research tools such as Comscore, GWI, TGI, YouGov

Skills

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Generous paid time off and employee mental health days
• Access to global WPP networks and professional development resources