Marketing Automation Specialist

About the role

Accenture Strategy & Consulting team focuses on marketing automation transformation. The Marketing Automation Specialist leads platform management, designs automated customer journeys, and drives CRM integrations while mentoring a team. Bengaluru, on-site, hybrid schedule with occasional remote days.

What you’ll do

• Own end-to-end operation and optimization of marketing automation platforms
• Design, build, and deliver automated customer journeys and campaigns
• Define and maintain data integrations between platforms and repositories
• Champion adoption of new marketing technologies
• Provide strategic consulting on platform capabilities and architecture
• Manage stakeholder relationships across marketing, IT, and agency partners
• Mentor and develop direct reports
• Ensure governance, compliance, and alignment with company policies

What you’ll bring

• 6+ years configuring marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Braze, Responsys)
• Lead technical delivery of complex CRM integration projects
• Extensive SQL, database, API, and web services experience
• Develop AMPscript, HTML, CSS, JavaScript, jQuery
• Experience with tag management for web and mobile
• Working knowledge of cloud technologies and system architectures
• Strong leadership and people management skills
• Agile methodology experience

Skills