WA
Hiring companyWeekday AI
Verified yesterday
Marketing Automation Specialist
Bengaluru, Karnataka, India Full-time On-site
About the role
Weekday AI Marketing Team drives data-driven customer engagement through automated campaigns. The Marketing Automation Specialist designs, builds, and optimizes multi-channel journeys, collaborates with Marketing, Sales, Product, and Customer Success, and analyzes performance to boost revenue. Bengaluru, Karnataka, India – on-site work model.
What you’ll do
- Design and manage automated marketing campaigns across the customer lifecycle
- Develop and optimize email nurture journeys and drip sequences
- Segment audiences, score leads, and personalize workflows
- Collaborate with cross‑functional teams to align lead management and conversion strategies
- Monitor performance via analytics dashboards and generate actionable insights
- Conduct A/B testing on emails, landing pages, and workflow elements
- Integrate automation platforms with CRM and other MarTech tools
- Maintain documentation, data quality, and compliance with email regulations
What you’ll bring
- 2+ years Marketing Automation experience
- Hands‑on with HubSpot, Marketo, SFMC, Pardot or similar
- Expertise in email campaign design and lifecycle marketing
- Strong analytical skills for performance optimization
- Familiarity with CRM systems and lead scoring
- Basic HTML for email templates
Skills
Marketing AutomationEmail MarketingLead NurturingAudience SegmentationA/B TestingCRM IntegrationData AnalysisHTML Email