Marketing Automation Specialist

About the role

Marketing Automation Team at Tussle Digital focuses on building automated marketing workflows to drive lead generation and campaign efficiency. The Marketing Automation Specialist designs, implements, and optimizes automation campaigns, monitors performance metrics, and conducts web analytics to refine strategies. This full-time on-site role is based in Gurgaon, India, working closely with cross-functional teams to support marketing objectives and business growth.

What you’ll do

• Develop and implement marketing automation campaigns
• Set up and optimize automation workflows
• Monitor campaign performance and analyze metrics
• Conduct web analytics to enhance marketing strategies
• Collaborate with cross-functional teams
• Generate leads through automated processes
• Manage marketing automation tools and integrations
• Ensure data quality and reporting accuracy

What you’ll bring

• Proficiency in Marketing Automation and Analytics
• Experience in Lead Generation
• Skilled in Web Analytics tools
• Strong analytical and problem-solving abilities
• Excellent verbal and written communication skills
• Ability to work on-site in Gurugram
• Bachelor's degree in Marketing, Business, or related field
• Experience with CRM platforms and eCommerce systems (plus)

Skills