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Marketing Director
About the role
Marketing at Portcast drives the narrative for a real-time transportation visibility platform, turning data into actionable supply chain outcomes. The Marketing Director shapes strategy, leads product marketing, event planning, and a lean team to launch capabilities and enable sales, while collaborating with Product, Sales, and Customer Success. Remote-first role serving teams across Bangalore, Jakarta, Kuala Lumpur, Manila, Chennai, Delhi, Hyderabad, Kolkata, and Mumbai, with global distributed collaboration.
What you’ll do
- Develop and execute comprehensive marketing strategy aligned with company goals
- Own product marketing from positioning to launch, creating sales enablement assets
- Design and manage event strategy to maximize business impact
- Lead and mentor a lean marketing team, setting priorities and standards
- Measure and optimize inbound pipeline, reallocating spend based on performance
What you’ll bring
- Significant enterprise B2B SaaS marketing experience
- Proven product marketing expertise with launch and positioning
- Leadership of marketing teams with measurable pipeline impact
- Strong data-driven decision making with CAC, CPL, LTV metrics
- Curiosity for logistics and supply chain domain
Skills
Benefits
- Remote-first flexibility
- Opportunity to shape marketing in a fast-growing logistics tech startup
- Direct impact on pipeline and revenue growth
- Collaborative cross-functional environment
Education
Bachelor's or Master's in Marketing, Business, or related field