Associate Director, Brand Development

About the role

2070 Health Venture Studio builds transformative healthcare companies from scratch. The Associate Director leads end-to-end brand development for early-stage ventures, crafting positioning, messaging, naming, and visual identity, and embedding brand across user touchpoints like WhatsApp, apps, and clinic environments. They run audience research, competitor intelligence, manage a creative calendar of 15‑20 concepts monthly, and mentor a cross‑functional squad. Bengaluru office, on-site work model.

What you’ll do

• Develop positioning, messaging, naming, and visual identity for multiple ventures
• Embed brand across all user touchpoints and collateral
• Conduct user research, audience mapping, and competitor intelligence
• Own creative calendar, brief concepts, and direct UGC creators
• Validate landing page conversion and offer fit before scaling
• Track creative health metrics and brand awareness indicators
• Drive touchpoint programs across patient journey
• Mentor cross‑functional design, content, and performance squad

What you’ll bring

• 5-6 years brand building and marketing experience
• Healthcare, consumer tech, or mission‑driven brand background
• Zero‑to‑one brand ownership: strategy and execution
• Fluent with Meta ad metrics and performance analysis
• Experienced briefing UGC creators and lean shoots
• AI‑native and no‑code creative workflow