Verified today
Associate Director - Agrochemicals Brand
About the role
Atomgrid is revolutionizing the global specialty chemicals industry by creating an asset‑light, R&D‑driven brand focused on agrochemicals, surfactants, flavours, and pharmaceuticals. The Associate Director – Agrochemicals Brand will lead the end‑to‑end build of a new brand from zero to one, working closely with the Founder. Responsibilities include defining and executing go‑to‑market strategy, identifying priority crops, regions, and product segments, and building a product portfolio roadmap with SKUs, pricing, and positioning. The role also covers brand positioning, value proposition development, farmer, retailer, and distributor activation, and demand generation initiatives to capture market insights. The ideal candidate brings 5–7 years of FMCG or agrochemical experience, deep knowledge of distribution networks and channel dynamics, proven revenue ownership, and a high‑ownership mindset in fast‑paced, ambiguous environments. Extensive travel across India is required to build and scale the business on the ground. This full‑time, on‑site position offers an entrepreneurial leadership opportunity to shape a high‑growth brand in a dynamic industry.
What you’ll do
- Define and execute go-to-market strategy
- Identify priority crops, regions, and product segments
- Build product portfolio roadmap including SKUs, pricing, and positioning
- Develop brand positioning and value proposition
- Drive farmer, retailer, and distributor activation
- Execute demand generation initiatives and gather market insights
What you’ll bring
- 5–7 years of experience in FMCG, agrochemicals, agri-inputs, or related sectors, with exposure to launching, scaling, or managing brands in modern and general trade.
- Strong understanding of distribution networks, channel dynamics, and go-to-market execution, with demonstrated revenue or business ownership.
- Proven ability to operate independently with a high-ownership mindset in fast-paced, ambiguous environments.