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Associate Director – Strategy & Planning
About the role
Associate Director – Strategy & Planning at Havas Creative leads brand strategy for enterprise and consumer brands. The role drives brand positioning, architecture, valuation, and digital brand strategy, guiding market research and consumer insights. Responsibilities include leading primary and secondary research, applying frameworks, creating brand voice guidelines, conducting competitive analysis, designing promotional campaigns for launches and market entry, and developing integrated marketing and communication strategies aligned with business goals. The Associate Director evaluates campaign effectiveness, recommends data‑driven improvements, and serves as brand custodian while managing strategic accounts and high‑impact projects. Candidates must have 4‑6 years of proven experience as a Brand Strategist or senior marketing/branding role, a strong portfolio of brand initiatives, deep understanding of the marketing mix and digital landscape, expertise in segmentation, consumer research, and competitive analysis, analytical data‑driven thinking, creative problem‑solving, and demonstrated leadership of cross‑functional teams.
What you’ll do
- Lead brand positioning studies and conduct primary and secondary research to understand consumer behaviour and define the position
- Understand and apply frameworks
- Create guidelines that define the brand voice both online and offline (including terminology and slogans)
- Conduct in-depth competitive research to identify opportunities, threats, strengths, and weaknesses.
- Design and oversee promotional campaigns for product launches and new market entry.
- Develop marketing and communication strategies aligned with business goals.
- Evaluate the effectiveness of advertising and marketing campaigns, recommending data-driven improvements.
- Act as a brand custodian while managing strategic accounts and high-impact projects.
What you’ll bring
- 4-6 years of proven work experience as a Brand Strategist or in a senior marketing/branding role with excellent verbal and written communication, presentation, and analytical skills
- Strong portfolio of brand-building and strategy projects.
- Deep understanding of the full marketing mix and evolving digital landscape.
- Expertise in market segmentation, consumer research, and competitive analysis.
- Strong analytical, data-driven thinking combined with creative problem-solving.
- Demonstrated experience in leading cross-functional teams and strategic initiatives.