Product Manager, Farm Mechanization

About the role

About Bharat Banking: Bharat Banking is a new Department which has been set up to drive different business that the Bank does in Semi Urban and rural markets. The department is expected to drive business outcomes by focusing on partnerships, new products, innovation, reimagining customer journeys and driving / creating new channel. About the Role: The Product Manager manages the entire product line life cycle from strategic planning to tactical activities. They are responsible for conceptualizing and implementing the strategic plan to steer top line growth and bottom line delivery. The product manager is also responsible for Product Development, Portfolio Management and Analysis. Key Responsibilities: Responsible for designing and launching new products and streamlining existing processes to increase new customer acquisition Design and launch contests and schemes for employees and Channel Partners Design promotional campaigns and other tactical strategies to enhance top line in a short span of time Monitor pricing, revenue generation, product management, new product development, portfolio performance including budgetary, expansion and long term business planning Design and execute national level promotional campaigns and sales strategies to increase brand awareness Drive cross-sell through sales team and manage relationship with partners for specific business requirements Measure channel wise employee wise target achievements Calculate and process incentives for the team Qualifications: Optimal qualification for success on the job is: Graduation/ Post-Graduation from a recognized institute Role Proficiencies: For successful execution of the job, the candidate should possess the following: Knowledge of industry, technology, marketing, and product trends Knowledge of regulatory guidelines and norms Good communication (both verbal and written) skill in both English and the local language Ability to handle pressure and meet deadlines #ComeAsYouAre "We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply" Refer to the Job Description

What you’ll do

• Design and launch new products and streamline processes to acquire customers
• Create contests, schemes, and promotional campaigns for employees and channel partners
• Monitor pricing, revenue, product performance and budgetary planning
• Execute national promotional campaigns and sales strategies to boost brand awareness
• Drive cross‑sell initiatives and manage partner relationships
• Measure channel and employee targets and calculate incentives

What you’ll bring

• 5-8 years product management experience
• Knowledge of industry, technology, marketing and product trends
• Understanding of regulatory guidelines and norms
• Excellent verbal and written communication in English and local language
• Ability to handle pressure and meet deadlines

Skills

Education

Bachelor's, Master's