Verified today
Growth Lead
About the role
The Growth Lead will architect and scale the company's D2C engine across global markets, owning performance marketing, analytics, community building, and marketplace expansion as a unified growth function. Day-to-day work includes building the full growth pipeline across acquisition, activation, and retention; leading multi-channel paid acquisition; driving CAC efficiency and ROAS; establishing attribution and funnel analytics; growing marketplace and international D2C presence; building a content and SEO engine; and scaling creator and influencer programs across the US, Europe, and India. Based in Gurgaon, India.
What you’ll do
- Build and scale the full growth pipeline across acquisition, activation, and retention
- Own the end-to-end growth strategy for wearables and future products
- Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, affiliates, and emerging platforms
- Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap
- Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably
- Grow product footprint on Amazon, regional marketplaces, and international D2C stores
- Architect country-specific launch playbooks covering pricing, creative, supply velocity, and conversion funnels
- Build a high-performing content engine that powers SEO, product storytelling, and thought leadership
What you’ll bring
- 5-8+ years of experience with a track record of scaling revenue and launching products internationally
- Proven ownership of performance marketing, analytics, community building, and marketplace expansion
- Experience building and scaling a full growth pipeline across acquisition, activation, and retention
- Multi-channel paid acquisition expertise across Google, Meta, TikTok, YouTube, affiliates, and emerging platforms
- Ability to drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap
- Experience establishing rigorous attribution, funnel analytics, and predictive models for scaling spend profitably
- Experience growing product footprint on Amazon, regional marketplaces, and international D2C stores
- Ability to architect country-specific launch playbooks covering pricing, creative, supply velocity, and conversion funnels
Skills
Education
B.Tech/MBA from a reputed institution preferred, but not mandatory if experience speaks louder.