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Growth Lead

Gurgaon, India Full-time

About the role

The Growth Lead will architect and scale the company's D2C engine across global markets, owning performance marketing, analytics, community building, and marketplace expansion as a unified growth function. Day-to-day work includes building the full growth pipeline across acquisition, activation, and retention; leading multi-channel paid acquisition; driving CAC efficiency and ROAS; establishing attribution and funnel analytics; growing marketplace and international D2C presence; building a content and SEO engine; and scaling creator and influencer programs across the US, Europe, and India. Based in Gurgaon, India.

What you’ll do

  • Build and scale the full growth pipeline across acquisition, activation, and retention
  • Own the end-to-end growth strategy for wearables and future products
  • Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, affiliates, and emerging platforms
  • Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap
  • Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably
  • Grow product footprint on Amazon, regional marketplaces, and international D2C stores
  • Architect country-specific launch playbooks covering pricing, creative, supply velocity, and conversion funnels
  • Build a high-performing content engine that powers SEO, product storytelling, and thought leadership

What you’ll bring

  • 5-8+ years of experience with a track record of scaling revenue and launching products internationally
  • Proven ownership of performance marketing, analytics, community building, and marketplace expansion
  • Experience building and scaling a full growth pipeline across acquisition, activation, and retention
  • Multi-channel paid acquisition expertise across Google, Meta, TikTok, YouTube, affiliates, and emerging platforms
  • Ability to drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap
  • Experience establishing rigorous attribution, funnel analytics, and predictive models for scaling spend profitably
  • Experience growing product footprint on Amazon, regional marketplaces, and international D2C stores
  • Ability to architect country-specific launch playbooks covering pricing, creative, supply velocity, and conversion funnels

Skills

D2C growthPerformance marketingShopifyAttribution toolsAnalytics stacksSEOA/B testingLTV/CAC modeling

Education

B.Tech/MBA from a reputed institution preferred, but not mandatory if experience speaks louder.