Senior Lifecycle Marketing Operations Specialist, Audiences

About the role

Zillow’s Lifecycle Marketing Operations team in Bengaluru seeks a Senior Specialist to lead audience strategy for owned channels like email and SMS. The role involves designing scalable lifecycle frameworks, partnering with Data Science and Engineering, and optimizing customer data activation. This is an on-site position requiring daily office attendance.

What you’ll do

• Lead lifecycle journey audience strategy across Zillow’s owned channels
• Design and evolve lifecycle and audience activation frameworks for scalability
• Partner with Data Science and Engineering to improve audience data models
• Serve as subject matter expert in cross-functional conversations on audience infrastructure
• Analyze performance trends and recommend lifecycle optimizations
• Design and execute experiments to measure lift and validate strategies
• Establish governance standards for audience health and segmentation accuracy
• Mentor junior team members on lifecycle best practices

What you’ll bring

• 5+ years in lifecycle marketing, CRM, or audience strategy
• Hands-on experience with enterprise marketing automation platforms (e.g., Braze, Salesforce)
• Experience working with a CDP or customer data platform
• Proven track record of building and managing customer audiences
• Strong analytical mindset with experience using data to optimize performance

Nice to have

• SQL experience
• Experience with personalization frameworks
• Experience defining audience governance or segmentation standards
• Experience building complex customer journey workflows

Skills

Benefits

• Competitive base pay
• Incentive compensation eligibility
• Recognition as FORTUNE 100 Best Companies to Work For®