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Hiring companyPayoneer
Verified 4 days ago
Senior Lifecycle Marketing Manager
Gurugram,India Full-time On-site
About the role
Lead lifecycle marketing strategy for Payoneer’s global customer base, driving engagement, retention, and revenue growth. Own roadmap, experimentation, and analytics to optimize customer journeys across channels. Collaborate with product, customer journey, and portfolio teams to map touchpoints and maximize commercial opportunities. Report trends, insights, and performance to stakeholders. Requires 5+ years in lifecycle, cross‑sell, and up‑sell programs, strong data‑driven mindset, and expertise in CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, Segment, and Braze.
What you’ll do
- Develop lifecycle strategy
- Execute experiments
- Analyze trends
- Collaborate cross‑functionally
- Report insights
What you’ll bring
- Lifecycle marketing
- CRM platforms
- Marketing automation
- Data analysis
- Strategic thinking
Nice to have
- 5+ years lifecycle experience
- Strong growth mindset
- Excellent communication
- Leadership skills
- Customer conversion expertise
Skills
Lifecycle marketingCRMMarketing automationData analysisStrategic planningCustomer retentionSegmentationExperimentation
Benefits
- Competitive salary
- Health benefits
- Paid time off
- Professional development
- Team collaboration