Creative Strategist (Paid Social)

About the role

This Creative Strategist (Paid Social) role is based in India and operates fully remotely with a required minimum four-hour daily overlap with UK/GMT working hours. The position centers on paid social advertising, primarily Meta, turning customer insights, ad data, and DTC consumer psychology into concepts that capture attention and drive measurable conversions. Day-to-day work spans creative ideation, direct-response copywriting, performance analysis, testing, and detailed creative briefing, with close collaboration across designers, video editors, UGC creators, and performance marketing specialists. While the role also contributes to landing pages, website messaging, and organic content, paid advertising performance remains the core priority.

What you’ll do

• Develop high-performing paid social concepts, hooks, angles, scripts, and creative ideas primarily for Meta campaigns.
• Write persuasive direct-response copy across both short- and long-form advertising formats, applying frameworks such as AIDA and PAS.
• Analyse ad account performance, winning creative patterns, competitor approaches, emerging trends, and audience behaviour to identify opportunities for iteration.
• Translate performance insights into detailed, actionable briefs for designers, video editors, and UGC creators.
• Test, iterate, and optimise creative assets based on measurable performance data, prioritising conversion and commercial outcomes.
• Identify and replicate winning creative structures while developing meaningful variations for ongoing testing.
• Present regular creative performance reports with clear insights and recommendations for future testing.
• Maintain an organised creative pipeline, briefing process, testing roadmap, and supporting internal workflows.

What you’ll bring

• 2+ years of experience in direct-response creative strategy for DTC e-commerce, gained in-house, at an agency, or as a freelancer.
• Strong hands-on understanding of Meta Ads, particularly within high-volume creative testing environments.
• Proven experience creating detailed creative briefs and directing designers, video editors, and UGC creators.
• Ability to analyse advertising performance data and translate findings into actionable creative recommendations.
• Strong direct-response copywriting skills and knowledge of proven conversion frameworks.
• Deep understanding of DTC consumer psychology, buyer motivations, attention triggers, and scroll-stopping principles.
• Highly data-driven approach, with the ability to prioritise performance outcomes over subjective creative preferences.
• Clear and fluent English communication skills, both written and verbal.

Nice to have

• Experience in health, wellness, supplements, or beauty is advantageous.
• Experience with UGC casting or creator management is a plus.
• Familiarity with Meta Ad Library, Triple Whale, Foreplay, Motion, or similar tools is beneficial.
• Landing-page optimisation/CRO experience and basic video editing skills using tools such as CapCut or Premiere are additional advantages.

Skills

Benefits

• Fully remote working arrangement with flexibility around UK/GMT hours.
• Independent contractor structure with a competitive rate based on experience.
• Paid time off, including UK bank holidays.
• Creative freedom to test new concepts and take ownership of creative performance.