About the role

This Creative Strategist (DTC E-Commerce) role is based in India and is fully remote, requiring at least four hours of daily overlap with UK working hours. The position is a performance-focused creative strategy role within a fast-growing direct-to-consumer e-commerce environment, where you will own the creative system behind paid advertising from customer research and ideation through production and performance analysis. Day-to-day work includes developing high-performing concepts, hooks, scripts, copy, and creative briefs while collaborating with designers, editors, and content creators, with data guiding decisions through continuous testing and iteration. The role offers significant autonomy, creative ownership, and direct exposure to commercial outcomes.

What you’ll do

Research customer reviews, surveys, forums, ad comments, competitors, offers, and landing pages to identify customer motivations, pain points, messaging opportunities, and creative angles
Develop direct-response ad concepts, hooks, angles, scripts, VSLs, UGC concepts, static ads, carousels, and advertorial copy designed to drive measurable results
Create detailed creative briefs for designers, video editors, and UGC creators, ensuring concepts are clearly translated into high-quality assets
Own landing-page messaging and strategy for paid campaigns, collaborating with relevant teams to improve conversion and customer journeys
Analyse advertising performance to identify winning patterns, creative fatigue, and new opportunities, using insights to guide future testing
Develop variations of successful creative concepts across hooks, copy, CTAs, visuals, and formats to accelerate testing and scale performance
Maintain a structured creative roadmap, testing cadence, launch schedule, production workflow, approvals process, and quality standards
Build and maintain libraries of proven hooks, frameworks, winning structures, playbooks, and creative learnings

What you’ll bring

3+ years of experience in direct-response creative strategy for DTC e-commerce, whether in-house, agency, or freelance
Demonstrated experience writing or developing ad scripts, VSL scripts, and static ad copy that generated measurable commercial results
Strong understanding of direct-response copywriting principles and frameworks such as AIDA and PAS
Deep knowledge of Meta Ads and experience working in high-volume creative testing environments
Proven ability to create detailed creative briefs and manage creative production workflows from concept through delivery
Strong understanding of consumer psychology, buyer motivations, and the factors that drive engagement and conversion
Ability to analyse performance data and translate insights into clear, actionable creative direction
Excellent written English with the ability to communicate ideas clearly, persuasively, and concisely

Nice to have

Experience in health, wellness, supplements, or beauty DTC brands is a plus
Experience with TikTok or YouTube advertising, UGC creator management, landing-page copywriting, or CRO is advantageous
Familiarity with tools such as Foreplay, Motion, Triple Whale, or Meta Ad Library is beneficial
Basic video editing or design skills using tools such as CapCut, Premiere, Figma, or Canva are a plus

Skills

Direct-response copywritingAIDA and PAS frameworksMeta AdsCreative briefsConsumer psychologyPerformance data analysisAI-powered toolsCreative testing

Benefits

Fully remote work from anywhere in the world
Flexible working arrangement with a minimum of four hours of daily UK/GMT timezone overlap
Independent contractor structure with a competitive rate based on experience
Paid time off, including UK bank holidays
Significant ownership and creative freedom from concept through performance results