Paid Social Specialist

About the role

TechnologyAdvice seeks a Paid Social Specialist to drive paid social acquisition for its B2B technology brands. The role involves executing campaigns, optimizing performance through testing, and collaborating with cross-functional teams on Meta, LinkedIn, and emerging platforms. This is a remote contract position based in India.

What you’ll do

• Build and manage campaigns across Meta, LinkedIn, and other platforms
• Develop campaign structures aligned with business objectives
• Manage budgets, pacing, and bidding strategies for ROAS
• Design and execute A/B tests on audiences and creatives
• Optimize campaigns based on performance trends and data
• Explore new targeting and first-party audience strategies
• Scale successful campaigns while improving efficiency
• Collaborate with Creative, BI, and Engineering teams

What you’ll bring

• 3-5 years managing paid social campaigns (Meta/LinkedIn)
• Experience with advertising budgets and ROAS optimization
• Strong understanding of audience development and bidding
• Proficiency in analytics tools like GA4 or Looker Studio

Nice to have

• Experience using AI tools or automation for workflows
• Familiarity with TikTok, Reddit, or Quora platforms
• Ability to work U.S. business hours
• Valid work authorization in India

Skills