Paid Social Specialist

About the role

Paid Social Specialist on TechnologyAdvice’s Paid Media team, driving high‑intent B2B tech buyer acquisition through Meta, LinkedIn, TikTok, Quora, and Reddit campaigns. Day‑to‑day responsibilities include building, launching, and optimizing paid social ads, refining audience targeting, managing budgets, and reporting performance to stakeholders. Remote‑India work model with U.S. business hours, no relocation or benefits.

What you’ll do

• Build & launch paid social campaigns
• Develop audience targeting strategies
• Optimize bids, budgets, and creatives
• Collaborate with cross‑functional teams
• Analyze performance & report insights
• Test new channels & formats

Nice to have

• 3-5 years paid social experience
• $50K–$100K+ monthly budget management
• Meta & LinkedIn Ads expertise
• Audience segmentation & bidding
• Analytics tools (GA, Looker, Tableau)

Skills