Senior Digital Marketing Specialist

About the role

The Senior Digital Marketing Specialist will drive growth through SEO, paid ads, and analytics. You'll optimize campaigns, track performance, and collaborate with cross-functional teams to enhance digital presence and conversions. This role requires curiosity, strong communication, and a data-driven approach to marketing.

What you’ll do

• Optimize website visibility through on-page and off-page SEO
• Manage and refine Google Ads campaigns for high-quality leads
• Execute local SEO initiatives to improve visibility in local search
• Maintain NAP consistency across directories and monitor reviews
• Plan, launch, and optimize digital campaigns across multiple channels
• Track KPIs and turn data into actionable insights
• Build and maintain email workflows to drive engagement
• Collaborate on landing page creation and A/B testing
• Partner with content creators to ensure consistent messaging
• Monitor spend and analyze ROI for maximum campaign value
• Stay updated on marketing trends and competitor activity

What you’ll bring

• 3+ years of hands-on digital marketing experience
• Passion for growth, experimentation, and continuous learning
• Strong analytical and communication skills
• Ability to track and interpret KPIs using tools like Google Analytics

Nice to have

• Experience with Google Ads, Meta Business Suite, HubSpot, SEMrush, or Ahrefs
• Hands-on experience running paid ad campaigns or optimizing SEO
• Knowledge of local SEO tools and platforms
• Strong grasp of campaign performance metrics and data storytelling

Skills

Benefits

• Competitive salary and benefits package
• 100% remote work flexibility
• Opportunities to learn from experienced marketers
• Collaborative culture that rewards creativity and results