Senior Associate – Marketing & Communications (Email Marketing & Automation)

About the role

A partner company seeks a Senior Associate to lead email marketing and audience engagement initiatives across diverse stakeholders. The role involves managing end-to-end campaigns, from planning and content development through automation and optimization using Salesforce Marketing Cloud. This position is based in India with remote work options.

What you’ll do

• Manage and execute end-to-end email marketing campaigns using SFMC
• Build and optimize automated email journeys and drip campaigns
• Collaborate with stakeholders to develop audience-focused email content
• Monitor and report on campaign performance metrics like open rates
• Use insights to identify optimization opportunities for engagement
• Support communication planning for volunteering and donor engagement
• Contribute to broader marketing initiatives including social media
• Document campaign learnings and best practices for internal sharing

What you’ll bring

• 2–4 years of experience in email or digital marketing
• Bachelor’s or Master’s degree in Marketing or related field
• Hands-on experience with Salesforce Marketing Cloud (SFMC)
• Strong expertise in campaign execution and audience segmentation
• Excellent written communication and copywriting skills

Nice to have

• Good understanding of CRM systems and customer journeys
• Strong analytical mindset for interpreting campaign data
• Previous experience in NGOs or purpose-driven brands is an advantage

Skills

Benefits

• Remuneration range of ₹4.5–5 LPA
• Flexible location options across Chennai, Bangalore, or remote
• Opportunity to work on meaningful communications initiatives
• Exposure to email marketing, automation, and CRM activities

Education

Bachelor’s or Master’s degree in Marketing, Communications, Business, Journalism, or a related discipline.