Senior Manager Deputy General Manager, Creatives and Content

About the role

Sales & Marketing at Tata Motors drives brand growth across omni‑channel platforms. The Senior Manager/Deputy General Manager creates and executes cross‑platform content strategies, builds a content factory for electric mobility, and oversees agencies to ensure brand consistency and legal compliance. Mumbai office, on‑site work model, relocation assistance available.

What you’ll do

• Develop and align omni‑channel content strategy with brand pillars
• Collaborate with Product Marketing to create sales literature
• Establish processes for a content factory targeting electric mobility audience
• Create and execute monthly content calendars for product launches and influencer campaigns
• Report on content performance, benchmarks, and effectiveness
• Oversee content agencies and conduct performance reviews

What you’ll bring

3-8 years marketing and communication strategy

Nice to have

• Experience developing omni‑channel content strategy
• Proven ability to manage content agencies
• Strong analytical and reporting skills

Skills

Education

• B.E/B.Tech
• MBA