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Hiring companyZillow
Verified today
Lifecycle Marketing Operations Specialist, Audience
Bengaluru, India Full-time On-site
About the role
Lifecycle Marketing Operations powers Zillow’s owned channels, including email, SMS, push, and in‑app messaging, building scalable systems and executing campaigns. The Senior Lifecycle Marketing Operations Specialist leads audience strategy, designs activation frameworks, partners with Data Science and Engineering, and mentors junior members to improve audience health and campaign impact. Bengaluru, India, on‑site office role, competitive base pay plus incentive compensation.
What you’ll do
- Design and evolve lifecycle and audience activation frameworks
- Partner with Data Science and Engineering to improve audience data models
- Serve as activation SME in cross‑functional conversations with Engineering, Product, and Platform teams
- Analyze performance trends and recommend optimizations
- Design and execute experiments to measure lift and validate segmentation
- Establish governance standards for audience health and segmentation accuracy
- Mentor junior team members on lifecycle best practices
What you’ll bring
- 5+ years lifecycle marketing or audience strategy experience
- Deep experience with CDP and marketing automation platforms such as HubSpot, Hightouch, Braze
- Strong understanding of data flows, audience modeling, and personalization frameworks
- SQL proficiency preferred
- Analytical mindset for data‑driven optimization
- Influential cross‑functional partnership skills
Skills
Lifecycle marketingAudience segmentationData activationMarketing automationSQLCross‑functional collaboration
Benefits
- Competitive base pay
- Incentive compensation