Senior Specialist, Digital Marketing

About the role

Senior Specialist, Digital Marketing is a remote, full-time role based in India supporting a partner company’s B2B digital marketing and account-based sales and marketing efforts for large enterprise audiences. Day-to-day work spans planning, audience targeting, execution, measurement, optimization, and reporting of campaigns across channels like personalized email, digital advertising, and content marketing. The role combines demand generation, campaign analytics, content personalization, and marketing technology, using data and performance insights to generate qualified opportunities and contribute to revenue growth within a globally distributed, fast-paced environment.

What you’ll do

• Support the planning and end-to-end execution of account-based sales and marketing campaigns targeting large enterprise accounts, using channels such as personalized email, digital advertising, conten
• Develop and coordinate campaign assets with content, creative, and marketing teams, ensuring messaging and experiences are tailored to target accounts and key decision-makers across the customer journ
• Use customer and market insights to build targeted audiences and execute personalized engagement and nurture campaigns designed to improve conversion and demand generation
• Monitor campaign performance across digital channels, identify optimization opportunities, and implement data-driven improvements to increase engagement and campaign effectiveness
• Partner with content teams to develop relevant messaging and personalized content strategies aligned with the needs, interests, and priorities of target accounts
• Collaborate closely with marketing campaign managers, performance analytics, content creators, designers, and other B2B marketing stakeholders to ensure coordinated execution and alignment with busine
• Track industry developments, competitor activity, emerging technologies, and account-based marketing best practices, adapting campaign strategies to maintain effectiveness and competitiveness
• Leverage marketing automation, CRM, account-based marketing, advertising, and analytics platforms to execute, measure, and optimize campaigns

What you’ll bring

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
• Approximately 3+ years of experience in digital marketing and account-based sales and marketing, particularly campaign management and execution
• Proven experience executing and optimizing successful B2B digital marketing or ABM campaigns, ideally within a complex or global enterprise environment
• Good understanding of B2B demand-generation principles and the ability to connect marketing activities with pipeline and revenue objectives
• Strong knowledge of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Demandbase, and email marketing technologies
• Ability to interpret marketing performance data, understand key metrics, identify trends, and translate insights into actionable campaign improvements
• Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities while meeting deadlines
• Excellent written and verbal communication skills, with the ability to collaborate effectively across global, multicultural, and cross-functional teams

Nice to have

• Experience with marketing automation platforms such as Pardot, Marketo, or HubSpot and CRM systems such as Salesforce is preferred
• Natural curiosity, strong problem-solving abilities, and enthusiasm for adopting new technologies and marketing approaches
• Ability to work independently, self-organize, prioritize effectively, and maintain a strong execution focus in a fast-paced environment
• Comfortable working remotely and collaborating across international teams, cultures, and time zones
• A proactive, adaptable, and results-oriented mindset with a strong “get-it-done” attitude

Skills

Benefits

• Fully remote work opportunity within India
• Opportunity to work on global B2B marketing initiatives and enterprise-level account-based campaigns
• Exposure to diverse international teams, clients, industries, and marketing challenges
• Learning, development, and career advancement opportunities within a global organization
• Access to established marketing technologies, processes, and high-output tools designed to improve efficiency

Education

Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience