BF
Hiring companyBAJAJ FINANCE LIMITED
Active listing
Unit Manager - Digital Platforms and Consumer AI / Senior Unit Manager - Digital Platforms and Consumer AI
Pune, Maharashtra, India Full-time On-site
About the role
Digital Platforms and Consumer AI team at Bajaj Finance drives customer acquisition and growth for digital lending products through AI‑powered performance marketing. The Unit Manager leads end‑to‑end campaign execution across search, social and push, designs A/B tests, tracks the acquisition funnel and collaborates with data science to deploy AI‑driven targeting. Based in Pune Corporate Office – Mantri, on‑site work model.
What you’ll do
- Plan, launch and manage paid campaigns across search, social and push platforms
- Collaborate with content and media partners to create ad copies, creatives and landing pages
- Design and execute structured A/B tests to improve CTR and cost efficiency
- Track the full acquisition funnel, identify bottlenecks and work with product/tech to fix leaks
- Deploy AI‑driven cohorts and lookalike audiences with data science teams
- Monitor daily KPIs, build dashboards and report performance insights
- Coordinate cross‑functional teams to ensure seamless execution of growth initiatives
What you’ll bring
- Performance Marketing
- Campaign Execution
- A/B Testing
- Funnel Analytics
- Consumer AI Targeting
- Retargeting
- Growth Experiments
- Data Analysis
Skills
Performance MarketingCampaign ManagementA/B TestingFunnel OptimizationAI TargetingGrowth ExperimentsData AnalysisAttribution Tools