BF
Hiring companyBAJAJ FINANCE LIMITED
Verified 4 days ago
Unit Manager, Business Design Unit
Pune, Maharashtra, India Full-time
About the role
Business Design Unit at Bajaj Finance focuses on embedding behavioral insights into fintech products. The Unit Manager leads deep user research, applying cognitive psychology to generate actionable insights that drive product and business strategy. Based in Pune, on-site work model, overseeing end-to-end research execution and cross‑functional collaboration.
What you’ll do
- Conduct moderated and unmoderated user interviews using psychological frameworks
- Design, deploy and analyze quantitative studies grounded in validated models
- Synthesize qualitative and quantitative data into actionable insights
- Translate findings into personas, journey maps, and behavioral frameworks
- Test UI/UX prototypes using tools like Figma and Maze
- Partner with design, product, and business teams to implement bias-aware recommendations
What you’ll bring
- 5+ years user research in fintech or digital products
- Proficiency with Figma, Sketch, UserTesting, Qualtrics, Dovetail, Miro, Maze
- Experience applying behavioral science theories
- Strong analytical and psychometric skills
- Excellent communication and storytelling
Skills
User ResearchBehavioral ScienceQuantitative ResearchQualitative ResearchUX PrototypingData AnalysisPsychometricsStorytelling
Education
Master's degree in Behavioral Design, Interaction Design, Human Psychology, Cognitive Science or related discipline