Unit Manager - Digital Platforms and Consumer AI / Senior Unit Manager - Digital Platforms and Consumer AI

About the role

Digital Platforms and Consumer AI team drives customer acquisition for digital lending through AI-powered performance marketing. The role plans, launches, and optimizes search, social, and push campaigns, conducts A/B testing, and tracks the full acquisition funnel to improve conversion and reduce CPA. Based in Pune with on-site work model, collaborates cross‑functionally with product, tech, and data science teams to deploy AI-driven targeting and deliver actionable insights.

What you’ll do

• Plan, launch, and manage search, social, and push campaigns
• Coordinate with content team for ad copies, creatives, and landing pages
• Design and execute structured A/B tests across creatives, audiences, and offers
• Track acquisition funnel, identify bottlenecks, and work with product/tech to fix leaks
• Deploy AI‑driven cohorts and lookalike audiences with data science team
• Monitor daily KPIs, create dashboards, and report performance insights
• Collaborate with media/agency partners and cross‑functional teams for seamless execution

What you’ll bring

• 2-4 years performance marketing experience
• Hands‑on paid campaign management
• Proficiency in A/B testing and funnel analytics
• Experience with consumer AI targeting and retargeting
• Strong data analysis and Excel skills

Skills