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Hiring companyAccenture
Verified today
Campaign Management Senior Analyst
Mumbai, India Full-time On-site
About the role
Marketing Operations team at Accenture drives integrated campaign execution and performance. The Senior Analyst designs, configures, and launches multi‑channel campaigns using Adobe Campaign Classic, analyzes results, and optimizes targeting and content. Mumbai, on-site, Full-time.
What you’ll do
- Gather campaign requirements and define audience segments
- Configure offers, workflows, templates, and automated journeys in Adobe Campaign
- Execute email, SMS, direct mail, and social campaigns
- Monitor performance metrics and produce regular analysis reports
- Conduct A/B testing and optimize campaign effectiveness
- Troubleshoot technical issues within Adobe Campaign
What you’ll bring
- 5+ years campaign management
- Adobe Campaign Classic certification preferred
- SQL and JavaScript proficiency
- Database concepts and API integration
- Email marketing best practices
- HTML/CSS for email templates
- Campaign reporting and KPI analysis
- Strong problem‑solving and collaboration
Skills
Adobe CampaignSQLJavaScriptEmail MarketingHTML/CSSData AnalysisAPI IntegrationA/B Testing
Benefits
- Health insurance
- Retirement plan
- Paid time off
- Employee assistance program
- Learning & development