Senior Manager, Campaign Management, Ads

About the role

Paytm Ads Campaign Operations team drives high‑impact ad campaigns across Search, Display, Native and Video inventory. The Senior Manager leads a team of Campaign Operations Specialists, optimizing delivery, performance and measurement while collaborating with product and engineering. Based in Bangalore and Noida with an on‑site work model, the role offers leadership of a fast‑paced, data‑heavy environment.

What you’ll do

• Own end‑to‑end campaign delivery across Paytm Ads inventory
• Ensure zero‑defect launches, accurate targeting, bidding and reporting
• Conduct deep‑dive performance analysis and drive optimization frameworks
• Develop playbooks and SOPs for team execution
• Partner with product and tech to improve auction mechanics and attribution
• Mentor and develop Campaign Operations Specialists
• Drive analytical rigor and data‑backed decision making
• Represent campaign ops in senior stakeholder discussions

What you’ll bring

• 8-12+ years in Ad Operations or Performance Marketing
• 2+ years managing AdOps or Campaign Ops teams
• Strong analytical problem‑solving skills
• Experience with large datasets and SQL/BI tools
• Deep knowledge of ad auctions, bidding and pacing
• Familiarity with MMPs like Appsflyer, Adjust
• Proficiency in Excel/Google Sheets
• Ability to lead and coach teams

Skills