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Senior Adobe Target Consultant
About the role
Digital Experience (DX) team at Infosys drives customer insights into digital experiences through smart experimentation and personalization. The Senior Adobe Target Consultant leads end‑to‑end optimization initiatives, designs test hypotheses, configures Adobe Target activities, and collaborates with product, design, engineering, and analytics to deliver measurable outcomes. Bangalore office, on-site role, hybrid Agile environment with mentorship opportunities.
What you’ll do
- Lead Adobe Target implementations and optimization programs
- Partner with stakeholders to define experimentation roadmaps and success metrics
- Design test hypotheses, create test plans, and ensure statistically sound execution
- Configure and deliver activities in Adobe Target, including audiences and targeting rules
- Collaborate with engineering to implement Target via at.js or Adobe Experience Platform Web SDK
- Establish QA processes for cross‑browser/device validation
- Analyze outcomes, document learnings, and present insights
- Mentor junior team members and guide personalization strategy
What you’ll bring
- 5–9 years delivering digital optimization/personalization initiatives
- Hands‑on Adobe Target expertise
- Experience creating and managing A/B and multivariate tests
- Bachelor’s or Master’s degree in a related field
- Strong communication and stakeholder management skills
Skills
Education
- Bachelor’s degree
- Master’s degree