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Adobe Target & Adobe Analytics Developer
About the role
Senior App Developer – Adobe Analytics and Adobe Target at UPS Logistics. Designs, implements, and optimizes digital analytics, personalization, and experimentation solutions across enterprise web platforms. Works closely with product owners, marketing, analytics, UX, and engineering teams to translate business requirements into scalable technical solutions. Based in India, on-site at TDC 1, with a focus on accurate data collection, actionable reporting, audience-driven personalization, and performance measurement using Adobe Experience Cloud.
What you’ll do
- Implement and maintain Adobe Analytics tracking across web applications
- Configure and validate eVars, props, events, processing rules, and report suite mappings
- Support Adobe Target implementation for personalization, A/B testing, and experience targeting
- Work on Adobe Web SDK / Alloy.js implementation and migration from legacy libraries
- Design and maintain scalable data layer and data object structures
- Configure and manage tags using Adobe Data Collection / Launch or Tealium iQ
- Debug analytics and personalization issues using browser tools, Adobe Experience Cloud Debugger, Assurance, and network tracing
- Collaborate with business and analytics teams to convert measurement requirements into technical implementation plans
- Ensure analytics and Target integrations are accurate, performant, privacy-compliant, and production-ready
- Prepare technical documentation, implementation guides, validation reports, and handover materials
- Partner with QA teams to define test scenarios and validate analytics and personalization behavior across browsers and devices
- Support production releases, regression testing, issue resolution, and post-release validation
What you’ll bring
- Adobe Analytics implementation experience
- Adobe Target implementation and debugging experience
- Adobe Launch or Tealium iQ experience
- Strong JavaScript, HTML, CSS, and browser debugging skills
- Experience with data layer design and analytics tagging standards
- Knowledge of Adobe Experience Platform Web SDK
- Troubleshooting analytics calls and Target delivery calls
- Strong documentation and stakeholder communication skills