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Hiring companyTATA CONSULTANCY SERVICES LTD.

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Adobe Target

Chennai,India Full-time On-site

About the role

IT Infrastructure Services team at TCS focuses on delivering robust digital optimization solutions. The Adobe Target role designs, implements, and manages A/B and multivariate tests, collaborates with marketing, product, and development teams, and analyzes results to boost conversion rates. Bengaluru and other Indian locations, on-site work model.

What you’ll do

  • Design and implement A/B and multivariate tests using Adobe Target
  • Collaborate with marketing, product, and development teams to optimize user experiences
  • Analyze test results and provide actionable insights
  • Configure and manage personalization campaigns
  • Integrate Adobe Target with Adobe Experience Cloud tools
  • Troubleshoot implementation issues
  • Stay updated on industry trends and best practices

What you’ll bring

  • 5-10 years experience
  • Adobe Target expertise
  • Adobe Analytics knowledge

Skills

Adobe TargetAdobe AnalyticsA/B testingMultivariate testingPersonalizationIntegration