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Adobe Target
About the role
IT Infrastructure Services team at TCS focuses on delivering robust digital optimization solutions. The Adobe Target role designs, implements, and manages A/B and multivariate tests, collaborates with marketing, product, and development teams, and analyzes results to boost conversion rates. Bengaluru and other Indian locations, on-site work model.
What you’ll do
- Design and implement A/B and multivariate tests using Adobe Target
- Collaborate with marketing, product, and development teams to optimize user experiences
- Analyze test results and provide actionable insights
- Configure and manage personalization campaigns
- Integrate Adobe Target with Adobe Experience Cloud tools
- Troubleshoot implementation issues
- Stay updated on industry trends and best practices
What you’ll bring
- 5-10 years experience
- Adobe Target expertise
- Adobe Analytics knowledge