Senior Manager, Content Automation

About the role

Digital Transformation team at Coca-Cola drives enterprise-wide digital growth by embedding AI and automation into content creation. The Senior Manager, Content Automation designs scalable content pipelines, partners with marketing and product teams, and leverages generative AI to boost speed, consistency, and personalization. Based in Atlanta, GA, this role is onsite with occasional travel (0-25%).

What you’ll do

• Design and implement content automation strategies aligned with digital transformation priorities
• Partner with marketing, communications, and digital teams to reimagine content workflows
• Lead development of automated content pipelines including generation, versioning, localization, and distribution
• Integrate generative AI tools to accelerate creation while ensuring brand consistency
• Define and track metrics to measure impact on engagement, speed, and cost efficiency
• Collaborate with product and technology teams to align solutions with enterprise architecture and data standards
• Enable personalization at scale using data and automation across channels
• Drive adoption of automation tools through training, change management, and capability building

What you’ll bring

• Bachelor's degree in Marketing, Communications, Digital Media, IT or related field
• 5+ years experience in content strategy, digital marketing, or content operations with automation focus
• Proven experience implementing content automation solutions
• Strong knowledge of CMS, DAM platforms, and workflow automation tools
• Experience leveraging generative AI for content creation
• Ability to design processes that improve efficiency and reduce cost
• Strong data literacy and analytics for performance metrics
• Experience in agile, product‑centric environments

Skills

Benefits

• Medical Insurance
• Retirement Plan
• Paid Time Off
• Performance Bonus